Strip away the venture-capital backing most new digital publishers exist on, and you have companies paying money to produce content for more than they are able to generate in ad revenues. That isn’t a revolutionary change in publishing or a fix to a broken industry, it’s just bad business.
The revenge of the analog
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Print is great for delivering a marketing experience, because it’s uninterrupted and you decide. And because you decide, you’ll give it more time than if it has chosen you, like a pop-up ad online driven by an algorithm. When that pops up, you’re immediately looking for the X to close it, but when a print ad comes, you aren’t ripping it off the page because we forced you to see it.
The revenge of the analog